| 论旅游心理与散客旅游管理策略 |
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| 引用本文： | 向前. 论旅游心理与散客旅游管理策略[J]. 湖南第一师范学报, 2003, 3(4): 106-108 |
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| 作者姓名： | 向前 |
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| 作者单位： | 湖南女子职业大学,湖南,长沙,410002 |
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| 摘 要： | 旅游者的自主意识、个性特征、心理成熟度、旅游需求等方面的原因导致散客旅游迅速发展。旅游企业应转变传统旅游经营观念。摆正散客旅游促销的位王；改善企业的管理方式；建立新型的旅游者与旅游企业的相互依赖关系；继续完善散客旅游的接待设施。
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| 关 键 词： | 旅游心理 旅游管理 散客旅游 企业管理 中国 自主意识 |
| 文章编号： | 1671-4369(2003)04-0106-03 |
| 修稿时间： | 2003-08-13 |
The Psychological Reasons Of Individual Tour And the Countermeasure |
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| Xiang Qian. The Psychological Reasons Of Individual Tour And the Countermeasure[J]. Journal of First Teachers College of Hunan, 2003, 3(4): 106-108 |
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| Authors: | Xiang Qian |
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| Abstract: | The psychological reasons of the rapid development of individual tour are tourists' self-determination consciousness, individual character, the maturity degree of their psychology and the demand of tourism, etc. The tourism business should change its idea of managing tourism and place individual tour promotion in the right position, improve the way of business management, build a new reliable relationship between tourists and tour service, and continue to develop individual tour reception facilities. |
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| Keywords: | individual tour maturity degree of psychology demand of tourism |
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