| 关于我国农村批零业态实现连锁经营的思考 |
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| 引用本文： | 李芬儒,宋榕. 关于我国农村批零业态实现连锁经营的思考[J]. 河北师范大学学报(哲学社会科学版), 2006, 29(6): 43-48 |
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| 作者姓名： | 李芬儒 宋榕 |
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| 作者单位： | 河北经贸大学,工商管理学院,河北,石家庄,050061;河北经贸大学,教务处,河北,石家庄,050061 |
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| 基金项目： | 河北省哲学社会科学基金 |
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| 摘 要： | 在我国农村批零业态发展连锁经营可产生低价格优势,提高其经营管理水平和竞争优势.在农村零售业态发展连锁店的主要途径:1.城市大中型零售业态或有实力的连锁企业向农村发展连锁店;2.充分利用供销社已有的系统和网络优势开办连锁店.农村批发业态发展连锁经营的主要途径:1.大型商业批发商和零售业批发以连锁经营形式向农村扩展;2.商业批发市场向农村发展连锁市场.
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| 关 键 词： | 农村市场 零售业态 批发业态 连锁经营 |
| 文章编号： | 1000-5587(2006)06-0043-06 |
| 收稿时间： | 2006-03-27 |
| 修稿时间： | 2006-03-27 |
On the retail and wholesale chains in Chinese rural areas |
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| LI Fen-ru,SONG Rong. On the retail and wholesale chains in Chinese rural areas[J]. Journal of Hebei Normal University(Philosophy and Social Science), 2006, 29(6): 43-48 |
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| Authors: | LI Fen-ru SONG Rong |
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| Affiliation: | 1. School of Business and Management, Hebei University of Economics and Trade, Shijiazhuang, Hebei 050061, China; 2. Department of Teaching Affairs, Hehei University of Economics and Trade, Shijiazhuang, Hebei 050061, China |
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| Abstract: | It is argued that the chain of retails and wholesales in Chinese rural areas may help lower the price,and thus enhance the strength of management.And the approaches to the proposed retail chains development include: 1.the urban large or medium-sized retail business expands to the rural areas;2.the proper use is made of the existing commercial cooperative systems and networks.Meanwhile the wholesale development may also have two approaches: 1.large-sized whole earners expand to rural areas via the sale chains;2.commercial wholesales expand to the rural. |
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| Keywords: | rural market retail wholesale chains |
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