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论传媒人力资本交易的制度安排
引用本文:王沛,吴建. 论传媒人力资本交易的制度安排[J]. 西南师范大学学报(人文社会科学版), 2007, 33(1): 120-122
作者姓名:王沛  吴建
作者单位:四川大学文学与新闻学院,四川成都610041
摘    要:人力资本是传媒十分重要的生产要素,是整合其他要素、实现传媒企业跨越式发展的关键。人力资本交易则是传媒在市场经济环境卞,利用人力资本的现实前提。因此,传媒人力资本交易的制度创新对高效实现交易具有丰厚的制度价值。通过制度创新,可以规避交易风险,降低交易成本,进而促进交易的优化完成,达到人力资源合理配置与使用的目的。

关 键 词:传媒人力资本 交易制度 产权
文章编号:1000-2677(2007)01-0120-03
修稿时间:2006-11-10

System Arrangement in Transaction of Media Human Capital
WANG Pei, WU Jian. System Arrangement in Transaction of Media Human Capital[J]. Journal of Southwest China Normal University(Philosophy & Social Sciences Edition), 2007, 33(1): 120-122
Authors:WANG Pei   WU Jian
Affiliation:College of Literature and Journalism, Sichuan University , Chengdu 610041, China
Abstract:The human capital is an extremely important element of production in media industry. It is also the key to integrating other essential factors and to realizing development of media enterprise by leaps and bounds. Meanwhile, for the media, the use of human capital is based on the realistic premise that the human transaction can be transacted in the environment of market economy. Therefore, in the exchange of media human capital, system innovation is of great value for the efficient completion of the exchange. Through system innovation, we can dodge the risks in transaction, reduce cost in exchange, and optimize the completion of the transaction so as to achieve the goals of making the best use of the most reasonably dispositioned human resources.
Keywords:media human capital   transaction system   property rights
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