| 公共关系危机管理浅议 |
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| 引用本文： | 甄珍.公共关系危机管理浅议[J].石家庄职业技术学院学报,2005,17(1):46-47,69. |
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| 作者姓名： | 甄珍 |
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| 作者单位： | 河北大学,新闻传播系,河北,保定,071002 |
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| 摘 要： | 在公共关系危机管理中，应做好预防、沟通、善后三步工作，变危机为契机。同时应掌握相应的公关危机处理技巧。
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| 关 键 词： | 公共关系 危机管理 预防 沟通 技巧 |
| 文章编号： | 1009-4873（2005）01-0046-02 |
| 收稿时间： | 2004-07-14 |
| 修稿时间： | 2004年7月14日 |
Briefly commenting on the management of public relations crisis |
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| Zhen Zhen.Briefly commenting on the management of public relations crisis[J].Journal of Shijiazhuang Vocational Technology Institute,2005,17(1):46-47,69. |
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| Authors: | Zhen Zhen |
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| Abstract: | Precaution, communication and dealing with problems arising from an accident are very important in the management of public relations crisis to change the crisis into the chance. Certainly the skills of dealing with public relations crisis should be familiarized with. |
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| Keywords: | public relations the management of public relations crisis precaution communication skills |
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