| 中国自助旅游的SWOT分析与战略选择 |
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| 引用本文： | 蒋冰华.中国自助旅游的SWOT分析与战略选择[J].安阳师范学院学报,2007(2):97-99. |
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| 作者姓名： | 蒋冰华 |
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| 作者单位： | 安阳师范学院,地理系,河南,安阳,455000 |
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| 摘 要： | SWOT分析法是系统分析中最常用的一种综合性分析方法。用SWOT分析法可以系统分析中国自助旅游发展中的优势、劣势及其发展中面临的机会和威胁,进而找出中国自助旅游今后的发展战略。
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| 关 键 词： | SWOT分析法 自助旅游 发展战略 |
| 文章编号： | 1671-5330（2007）02-0097-03 |
| 修稿时间： | 2007-03-04 |
The SWOT Analysis and Strategic Choice of Chinese Self-help Tourism |
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| JIANG Bing-hua.The SWOT Analysis and Strategic Choice of Chinese Self-help Tourism[J].Journal of Aayang Teachers College,2007(2):97-99. |
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| Authors: | JIANG Bing-hua |
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| Institution: | Geography Department, Anyang Teachers College, Anyang 455000, China |
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| Abstract: | SWOT analysis is a comprehensive analysis of the most commonly used methods.SWOT analysis method can analyze the advantages and disadvantages of China,self-help tourism development,and faced opportunities and threats by developing,and then find out the future development of Chinese Self-help Tourism Strategy. |
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| Keywords: | SWOT analysis Self-help Tourism Development strategy |
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