| 基于APP平台下体育产业与体育消费整合研究——以咸宁体育市场实验分析为例 |
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| 引用本文： | 李爱国,张文达. 基于APP平台下体育产业与体育消费整合研究——以咸宁体育市场实验分析为例[J]. 湖北体育科技, 2016, 0(6): 474-476. DOI: 10.3969/j.issn.1003-983X.2016.06.002 |
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| 作者姓名： | 李爱国 张文达 |
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| 作者单位： | 1. 湖北科技学院体育学院,湖北 咸宁,437100;2. 湖北省咸宁市体育局,湖北 咸宁,437100 |
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| 摘 要： | 在分析咸宁市体育产业存在问题和面对的发展机遇的基础上,借鉴国外成功经验从培育体育市场、调整体育产业结构以及如何通过手机应用APP平台,从体制、模式、目标、布局、结构、效益等对体育产业进行综合研究整合提出了对策与建议。
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| 关 键 词： | APP 体育产业 体育消费 |
Study on Integration of Sports Industry and Sports Consumption Based on APP Platform---Take the Experimental Analysis on Sports Market of Xianning City as an Example |
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| Abstract: | Based on the analysis of existing problems and opportunities of development , using successful experience abroad for reference , this paper puts forward countermeasures and suggestions on comprehensive study and integration of sports industry in respect of system, mode, target, distribution, structure and benefit, ect. Through cultivating sports market, adjusting sports industry as well as employing APP platform in mobilephones. |
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| Keywords: | APP sports industry sports consumption |
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