贵州苗族文化主题酒店开发设计探析

随着旅游业的快速发展及旅游者需求的不断变化，酒店业竞争越来越激烈。酒店业与文化产业融合发展，大力发展主题酒店，已成为酒店业应对激烈市场竞争的重要手段。苗族文化是贵州少数民族文化的典型代表，本文从市场、文化、经济、社会四个方面分析贵州苗族文化主题酒店的定位的可行性，并从建筑外观、餐饮、客房、公共空间、活动、购物、服务七个方面探讨苗族文化主题酒店开发设计的具体措施。

Analysis on the Development and Design of the Miao Cultural Theme Hotel in Guizhou Province

With the rapid development of tourism industry and the ever-changing needs of tourists, the competition in the hotel industry is becoming fiercer. Actively exploring the convergence of the hotel industry and cultural industries and developing themed hotels have become an important means to deal with the fierce market competition. The Miao culture is a typical representative of the ethnic culture. Exploring how to combine Miao culture with the hotel industry and developing the Miao cultural theme hotel are significant for the promotion of sustained and rapid development of tourism in Guizhou prov- ince. Based on the review of relevant researches about theme hotel, the feasibility of theme positioning on Miao cultural theme hotel in Guizhou province is analyzed from four aspects, namely market, cul- ture, economy and society, and the specific measures of development and design about Miao culture theme hotel is discussed from the seven aspects, namely the exterior of the building, repast, guest rooms, public space, events, shopping, and service.