| 广告英语特点及英译策略 |
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| 引用本文： | 任莺.广告英语特点及英译策略[J].丽水学院学报,2006,28(1):55-57. |
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| 作者姓名： | 任莺 |
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| 作者单位： | 丽水学院,外国语学院,浙江,丽水,323000 |
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| 摘 要： | 广告语的翻译往往因为文化和语言的差异产生许多困难,全文在分析英文广告的基础上,提出了一些相对应的英译方法,使英译的中国广告尽量保持其对等的宣传效果。
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| 关 键 词： | 广告 翻译 直译 意译 修辞 |
| 文章编号： | 1008-6749(2006)01-0055-03 |
| 收稿时间： | 03 16 2005 12:00AM |
| 修稿时间： | 2005年3月16日 |
The Features of Advertisements' English and the Strategies of Translating Advertisements |
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| Ren Ying.The Features of Advertisements'''' English and the Strategies of Translating Advertisements[J].Journal of Lishui University,2006,28(1):55-57. |
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| Authors: | Ren Ying |
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| Institution: | College of Foreign Languages, Lishui University, Lishui Zhejiang 323000, China |
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| Abstract: | the translation of advertisements usually encounters many difficulties because of the differences between languages and cultures.Basing on some analysis of a certain number of advertisements,this essay suggests some effective strategies on translation of advertisements. |
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| Keywords: | advertisement trans lation direct translation free translation rhetorics |
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