| 基于区域营销理论的区域形象营销框架的构建 |
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| 引用本文： | 谭俊华,吴爱军.基于区域营销理论的区域形象营销框架的构建[J].荆州师范学院学报,2008(1):91-93. |
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| 作者姓名： | 谭俊华 吴爱军 |
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| 作者单位： | 长江大学管理学院,湖北荆州434023 |
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| 摘 要： | 区域营销理论是在一般性的营销战略层面上研究市场细分、目标定位、沟通等区域形象营销问题，对发展我国区域经济有特别的意义。区域形象营销框架的构建也必须在市场细分及其目标选择、定位、营销目标协同等方面进行思考。
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| 关 键 词： | 区域形象 区域营销 营销框架 |
Construction of Marketing Frame of Regional Image Based on Regional Marketing Theory |
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| TAN Jun-hua,WU Ai-jun.Construction of Marketing Frame of Regional Image Based on Regional Marketing Theory[J].Journal of Jingzhou Teachers College,2008(1):91-93. |
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| Authors: | TAN Jun-hua WU Ai-jun |
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| Institution: | (College of Management, Yangtze University,Jingzhou Hubei 434023) |
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| Abstract: | The regional marketing theory is studying the market subdivision, the target positioning and the communicating of the regional image marketing. It is very important to develop the regional economy in China. The construction of the marketing frame of the regional image should be based on the market subdivision, the choice and positioning of the market target, etc. |
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| Keywords: | regional image regional marketing marketing frame |
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