浅析广告中的置入式传播

随着市场经济的发展和市场竞争的激烈程度的提高，广告作为一种强有力的市场推广手段更是得到超大量的应用。相比插播在片头的硬广告，置入式传播运用隐蔽性的广告形式，在影片使用的道具中融入相关的产品，可以规避掉人们对广告的抵触心理。

An Analysis of Interval Communication in Ads

With the development of the market economy and the intensity of the market eompetition, advertising as a powerful marketing tool is to be frequently used. Compared with the general advertising, interval communication takes the hidden form, put related products into props which was used in films, could avoid the audience＇s resistance.