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我国零售业发展中存在的问题及应对策略分析
引用本文:孔繁荣.我国零售业发展中存在的问题及应对策略分析[J].培训与研究,2008,25(1):92-94.
作者姓名:孔繁荣
作者单位:湖北第二师范学院经济管理系,武汉430205
摘    要:随着经济全球化的趋势日益增强,零售业已成为推动经济发展的热点行业,而且它对整个流通业及其运行方式都产生了深刻的影响。本文从中国零售业的现状出发,分析了目前我国零售业存在的主要问题,指出了我国零售业发展不完善的原因,并提出了响应对策。

关 键 词:零售业  经营理念  连锁经营  应对策略

Problems and Countermeasures in the Development of the Retail Trade in China
KONG Fan-rong.Problems and Countermeasures in the Development of the Retail Trade in China[J].Training and Research-Journal of Hubei College of Education,2008,25(1):92-94.
Authors:KONG Fan-rong
Institution:KONG Fan-rong (Department of Economics and Management, Hubei University of Education, Wuhan 430205, China)
Abstract:With the increasing strong trend of economic globalization, the retail trade has become a bit hot profession pushing the economic development, and it will have a profound impact upon the entire retail business and its operating mode. This article, embarked from the present situation of Chinese retail trade, has analyzed the main problems which the retail trade of our country has, and has pointed out why it developed imperfectly and proposed the corresponding measures.
Keywords:retail trade  management concept  chain management  countermeasures
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