| 浅议教育类期刊编辑的市场意识 |
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| 引用本文： | 曹凤余.浅议教育类期刊编辑的市场意识[J].广播电视大学学报,2001(2):122-123. |
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| 作者姓名： | 曹凤余 |
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| 作者单位： | 中央广播电视大学,北京,100031 |
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| 摘 要： | 目前，教育类期刊市场面临着历史性的发展机遇，同时市场的竞争也日益激烈，要求编辑树立市场意识，从编辑的角度参与期刊的市场竞争。教育类期刊编辑的市场意识主要包括读意识、竞争意识、创新意识、经营意识和法律意识。
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| 关 键 词： | 教育类期刊 编辑人员 市场意识 读者意识 竞争意识 法律意识 创新意识 |
| 文章编号： | 1008-0597(2001)02-0122-02 |
| 修稿时间： | 2001年3月15日 |
A Discussion on Editorial Marketing Consciousness in the Educational Magazine |
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| CAO Feng-yu.A Discussion on Editorial Marketing Consciousness in the Educational Magazine[J].Journal of TV University(Philosophy & Social Sciences),2001(2):122-123. |
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| Authors: | CAO Feng-yu |
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| Abstract: | Now, the market of educational magazine are facing with the encounter of historical development, at the same time , the marketable competition are bec oming more and more drastic. It demands that editors should have marketing consc iousness and participate in marketable competition as an editor. The editorial m arketing consciousness in the educational magazine includes: reader's consciousn ess, competitive consciousness, innovative consciousness, running consciousness and legal consciousness. |
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| Keywords: | Education Magazine Editor Marketing consciousn ess |
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