| 论高校公众协调的分众传播策略 |
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| 引用本文： | 罗颖,向军.论高校公众协调的分众传播策略[J].湖南城市学院学报,2006,27(4):33-35. |
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| 作者姓名： | 罗颖 向军 |
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| 作者单位： | 长沙民政职业技术学院,文法系,长沙,410004 |
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| 基金项目： | 湖南省科技厅软科研项目 |
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| 摘 要： | 公众协调是高校公共关系的重要内容。高校公众协调要以人为本,运用分众传播策略,针对学校的教职工、学生、家长、政府、媒介、校友和社区等各类公众的不同需求,开展不同内容、不同形式、不同目标的传播活动,取得各类公众的信赖和支持,形成合力,构建高校和谐的公共关系环境。
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| 关 键 词： | 高校 公众协调 分众传播 |
| 文章编号： | 1672-1942(2006)04-0033-03 |
| 修稿时间： | 2006年3月15日 |
On Strategies of Communications of Public Coordination in Universities and Colleges |
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| LUO Ying,XIANG Jun.On Strategies of Communications of Public Coordination in Universities and Colleges[J].Journal of Hunan City Univeristy,2006,27(4):33-35. |
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| Authors: | LUO Ying XIANG Jun |
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| Abstract: | Public coordination is an essential part of public relations,It holds high the people-oriented belief,applying strategies of focus communications,holding communications activities of various contents,forms and objects,to satisfy the needs of different groups,such as the teaching faculty,students,government,media,alumni and communities,which aims to win the trust and support of them to achieve theharmonious and coordinated development for universities and colleges. |
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| Keywords: | universities and colleges public coordination focus communications |
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