Tobit模型在网络社区信息传播与管理中的应用

本文主要利用社会网络矩阵分析法对网络虚拟社区中信息传播模式进行分析,概括出网络虚拟社区群体的基本特征,同时利用Tobit模型对这些特征如何影响虚拟社区CMC信息传递进行验证分析,并提出了控制信息传播的手段与对策。

A Tobit Model on Message Transfer and Control in Virtual Community

As a kind of network propagation,BBS is becoming increasingly an important public-opinion expression mode except for traditional mass media.On the basis of t he discussion of the characteristic of the BBS transmission and incidental variance of the traditional media role,this paper puts forward t he principle of timely,conformity,inter-linkage,pertinence of the leading of BBS Public Opinion.We analyzed the Computer-Mediated Communication with the matrix method of studying social relationship method.We also analyzed the characters of the people in the virtual communities,and how these characters influencing the CMC and how to control the CMC.