Graduate Curriculums in Sport Management: The Need for a Business Orientation

The graduate level sport management cumculum must go beyond the level of providing technical competencies—it must also orient graduates to using competencies in the fulfillment of management tasks. The sport management curriculum should also emphasize the unusual and sometimes unique aspects of managing a sport organization. Sport should be studied in relation to other industries. An ideal curriculum revolves around four components of knowledge: core knowledge, functional applications across segments, supplemental electives, and segment specializations, including internships. Graduate level sport management curricula should produce managers, not entry-level technicians.