外部效应：新闻出版规制的理论依据

新闻出版业是外部效应较强的行业。新闻出版既有认识世界、积累文化、传承文明、创新理论、资政育人、服务社会、娱乐民众等方面的正外部效应,也有误导民众、传播庸俗、媚俗、低俗价值观等负面效应。通过科学合理规制,可以充分发挥新闻出版的正外部效应,最大限度减少负外部效应,维护执政党执政安全。同时,在对新闻出版外部效应进行规制时要将意识形态传播工具与意识形态、掌控舆论导向与掌控舆论传播工具区别开来。

External Effect: Theoretical Base of the Regulation of Press and Publication Industry

Press and Publication Industry is characterized with intensively external effect. Positively, the external effect expresses the functions of understanding the world, aggregation of culture, civilization transfer, theoretical innovation, assistance for the government and education, serving the society, entertainment and so on. Negatively, the external effect may cause misguidance to the public, transferring vulgar culture, blind worship and inferior values. Scientific regulation of the industry will lead to positive external effect and limit the negative external effect, and thus maintain the safety of the party in power. By the way to regulate the external effect, identification of the ideology and the media is very important. Guiding the public opinion orientation does not mean the control of media tools.