| 中国舞龙运动商业开发之初探 |
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| 引用本文： | 吴桂兰,罗锡文,吕景章.中国舞龙运动商业开发之初探[J].搏击·武术科学,2006,3(1):73-75. |
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| 作者姓名： | 吴桂兰 罗锡文 吕景章 |
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| 作者单位： | 1. 吉首大学体育科学学院,湖南,吉首,416000
2. 云南师范大学体育学院,云南,昆明,650092 |
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| 摘 要： | 中国舞龙运动商业化道路符合时代要求,是舞龙事业发展的必然要求。但我国舞龙运动商业化道路面临诸多困难,文章运用文献资料法、访谈法、逻辑分析法,通过对舞龙运动商业的现状及制约因素的分析,提出相应的对策,旨在为舞龙运动商业化发展提供一些理论参考。
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| 关 键 词： | 舞龙运动 经济 商业 |
| 文章编号： | 1004-5643(2006)01-0073-03 |
On the Commercial Openness of Chinese Dragon Performance |
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| Wu Gui-lan,Luo Xi-wen,Lv Jing-zhang.On the Commercial Openness of Chinese Dragon Performance[J].BOJI(WUSHUKEXUE),2006,3(1):73-75. |
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| Authors: | Wu Gui-lan Luo Xi-wen Lv Jing-zhang |
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| Abstract: | Dragon performance in commercialized way is suitable for time in China,and it is necessary for thedevelopment in the sport . But it is still facing much problems for the sports of the dragon to be commercialized in ourcountry.The paper will propose some references in theory and relative measures for the practice of dragon performancecommercialization. Through the analysis of the situation of dragon performance bussiness,and in the way of documentarymaterials,talks and logical analysis.According to the research, currently, dragon sport in our country is still on thebeginning,and still have much problemsto think over. |
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| Keywords: | dragon performance economy commercial |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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