我国城市居民体育消费环境需求探析

从理论角度分析论述了体育消费环境的概念、特征、层次,在调查的基础上,对我国城市居民体育消费环境需求的现状进行分析,并在体育消费环境需求意识、综合改造环境的力度、体育消费质量等方面提出了改进我国城市体育消费环境的途径。

Demand on the Sport Consumption Environment About the Urban Residents in China

From the angle of theory,the author discussed the concept,the characteristic,and the arrangement of damand on the sport consumption environ-ment,and analyzed its present situation based on investigation.In the meanwhile,the author gave some suggestions on how to improve this environment in the aspects of the requirement consciousness of the sport consumption environment,the strength of the multi-purpose environment transformation,the quality of sport consumption,and so on.