| 我国体育特色小镇休闲商业发展对策研究 |
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| 作者姓名： | 牛丽芬 鲁志琴 |
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| 作者单位： | 苏州科技大学天平学院;盐城师范学院体育学院 |
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| 摘 要： | 体育特色小镇是体育产业转型发展的重要载体之一,小镇体育旅游相比运动休闲城市体育旅游,理应具有自身独特之处。随着休闲经济时代的来临,与运动休闲城市给游客提供的舒适性与便捷性相比,体育特色小镇休闲商业供给与需求严重失衡,发展明显滞后。该文以我国体育特色小镇为研究对象,以荆门爱飞客镇为典型案例,分析体育特色小镇休闲商业的基本特点以及发展中尚需着重注意的方面,最后提出体育特色小镇休闲商业的发展对策。
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| 关 键 词： | 体育特色小镇 休闲商业 荆门爱飞客 发展对策 |
Study on the Development Countermeasures of Leisure Commerce in Sports Characteristic Towns in China |
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| Authors: | NIU Lifen LU Zhiqin |
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| Institution: | (Tianping College of Suzhou University of Science and Technology,Suzhou,Jiangsu Province,215009 China;School of Physical Education,Yancheng Teachers University,Yancheng,Jiangsu Province,224002 China) |
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| Abstract: | Sports characteristic town is one of the important carriers of sports industry transformation and development.Compared with sports leisure city,sports tourism in small town should have its own unique features.With the advent of the era of leisure economy,compared with the comfort and convenience provided by sports and leisure cities to tourists,the supply and demand of leisure commerce in sports characteristic towns are seriously unbalanced,and the development lags behind obviously.Taking China's sports characteristic town as the research object and Aifeike Town in Jingmen as a typical case,this paper analyzes the basic characteristics of leisure business in sports characteristic town and the aspects that need to be paid attention to in the development,and finally puts forward the development countermeasures of leisure business in sports characteristic town. |
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| Keywords: | Sports characteristic town Leisure business Aifeike Town in Jingmen Development countermeasures |
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