大众文化催生的跨界之作——《喜羊羊与灰太狼》

《喜羊羊与灰太狼》作为一部国产儿童动画片风靡全国,其受众对象由儿童逐步扩大到成人。这一现象,是大众文化背景下大众狂欢文化心理的体现,显示了传播领域对轻松戏谑的受众心态和纾解压力的文化消费需求的体认。其传播过程中产生的受众跨界现象显示出成人受众在心态上向童稚靠拢和儿童受众对成人生活状态的习以为常,体现了共享文化的时代特色,也引发我们对儿童文学美学价值的再思索。

Xiyangyang and Huitailang:The Cross-border Literature in the Mass Culture Background

As a domestic Children’s Cartoon,Xiyangyang and Huitailang swept the country.Its audience expanded from children to adults.This phenomenon is one kind of exemplification about Mass Carnival Cultural Psychology in Mass Communication.It demonstrated the relaxed and banter of audience’s psychology.That provoked our thinking about Children’s Literature’s Mass Audience in the Mass Communication background.This Cross-border,based on the fusion in Aesthetic Acceptance,and it displays the unique aesthetic value of Children’s Literature.