| 创业决策研究综述 |
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| 引用本文： | 周劲波,蔡成凤.创业决策研究综述[J].柳州职业技术学院学报,2011,11(6):1-5. |
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| 作者姓名： | 周劲波 蔡成凤 |
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| 作者单位： | 广西师范大学经济管理学院,广西桂林,541006 |
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| 基金项目： | 国家社会科学基金项目(07CJY006); 广西教育厅科研项目(200911MS53); 新世纪广西高等教育教学改革工程立项项目(2008C067) |
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| 摘 要： | 对于创业决策的研究已是国内外学者普遍关注的一个焦点，本文在整理大量文献的基础上对创业决策理论进行了相关回顾。首先从认知理论的相关角度分析了创业决策的研究现状，并在以往研究的基础上总结出了一个创业决策过程模型；最后指出了目前对创业决策研究的一些不足并对未来研究进行了展望。
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| 关 键 词： | 创业决策 创业自我效能感 风险倾向 认知偏差 决策过程模型 |
State of Researching Entrepreneurial Decision |
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| ZHOU Jing-bo,CAI Sheng-feng.State of Researching Entrepreneurial Decision[J].Journal of Liuzhou Vocational & Technical College,2011,11(6):1-5. |
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| Authors: | ZHOU Jing-bo CAI Sheng-feng |
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| Institution: | ZHOU Jing-bo,CAI Sheng-feng(School of Economics and Management School,Guangxi Normal University,Guilin Guangxi 541006,China) |
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| Abstract: | The scholar of aboard and home pay attention to researching the entrepreneurial decision.On the base of reading much literature,the paper reviews the theories of entrepreneurial decision.Firstly,from the perspective of the cognitive theory,the paper lists the current situation of entrepreneurial decision.Secondly it synthesizes a model of the process of entrepreneurial decision.Finally,the paper states that researching on the entrepreneurial decision is insufficient at present.So a lot of fields about entre... |
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| Keywords: | entrepreneurial decision entrepreneurial self-efficacy venture tendency cognitive biases model of decision process |
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