| 社会文化与广告语言 |
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| 引用本文： | 高凤霞. 社会文化与广告语言[J]. 商丘职业技术学院学报, 2007, 6(4): 56-57 |
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| 作者姓名： | 高凤霞 |
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| 作者单位： | 商丘师范学院,外语学院,河南,商丘,476000 |
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| 摘 要： | 广告语言,作为语言的一种特殊形式,同样能够反映社会文化的方方面面;一个民族的文化趋向、文化心理、传统观念、思维模式等等都必然会受到广告语言的影响或对广告语言产生这样那样的作用。认真探讨社会文化与广告语言之间的内在关系,说明只有适合特定民族文化特征的广告语言才易为人们所理解和接受。
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| 关 键 词： | 社会文化 广告语言 文化趋向 文化心理 传统观念 思维模式 |
| 文章编号： | 1671-8127（2007）04-0056-02 |
| 修稿时间： | 2007-03-06 |
Social Culture & Advertising Language |
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| GAO Feng-xia. Social Culture & Advertising Language[J]. Journal of Shangqiu Vocational and Technical College Journal of Shangqiu Vocational and Technical College Journal of Shangqiu Vocational and Technical College, 2007, 6(4): 56-57 |
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| Authors: | GAO Feng-xia |
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| Affiliation: | School of Foreign Languages, Shangqiu Teachers College, Shangqiu 476000,China |
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| Abstract: | As a special form of language, the advertising language can re.flect various aspects of the social culture.. Our cultural tendency, our cultural psycholagy, our traditional views and thinking models will affect or be affected by the advertising language.Through exploring the internal relation between social culture and advertising language, the author intends to throw light on the idea that people will accept those slogans, which are suited to the cultural features of the specific nation. |
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| Keywords: | social culture advertising language cultural tendency cultural psycalogy traditional views thinking models |
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