北京冬奥精神与新时代中国国家形象建构研究

立足新时代我国国家形象建构的现实诉求,运用文献资料法、文本分析法和逻辑分析法,挖掘北京冬奥精神内涵,在建构主义视角下,探析北京冬奥精神建构新时代国家形象的底层逻辑、价值意蕴与实践策略。研究发现:北京冬奥精神是北京冬奥会取得成功的精神密码,其丰富的内涵和价值功能,是国家形象建构的精神资源。对于新时代国家形象建构的目标理想,北京冬奥精神具有自塑与他塑的双重价值,体现在有助于多维展现国家外在形象,夯实国家形象内在品性,优化国家形象话语环境,改善国家交往互动关系。据此提出以下实践策略:加强北京冬奥精神教育,丰富国家形象基础内容来源;讲好北京冬奥精神故事,提升国家形象话语建构能力;践行共创未来交往范式,提高国家形象国际认同度。

Research on Spirit of the Beijing Winter Olympics and Construction of China’s National Image in the New Era

Based on the realistic demands of the construction of China’s national image in the new era, adopting literature study, text analysis and logical analysis, this paper explored the connotation of the spirit of the Beijing Winter Olympics. From the perspective of constructivism, this paper analyzed the underlying logic, value implication and practical strategy of the Beijing Winter Olympic spirit in constructing the national image in the new era.The research found that the spirit of the Beijing Winter Olympics was the spiritual code for the success of the Beijing Winter Olympics. Its rich connotation and value functions were the spiritual resource for the construction of the national image. For the goal and ideal of the national image construction in the new era, the spirit of the Beijing Winter Olympics demonstrated the values of self-sculpting and other-sculpting, which was reflected in displaying the external image of China, consolidating the inherent characteristics of the national image, optimizing the discourse environment of the national image, and improving the interaction between different countries. On this basis, strategies included strengthening the education of the Beijing Winter Olympic spirit and enriching the basic content sources of the national image, telling the story of the spirit of Beijing Winter Olympics, improving the ability of national image discourse construction, practice the communication paradigm of jointly creating the future, and enhancing the international recognition of the national image.