| 商品包装的反思维设计 |
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| 引用本文： | 程舟珊.商品包装的反思维设计[J].浙江国际海运职业技术学院学报,2007,3(4):33-35. |
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| 作者姓名： | 程舟珊 |
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| 作者单位： | 浙江国际海运职业技术学院,浙江舟山316021 |
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| 摘 要： | 现代包装设计除了促销功能外，其本身所展示出的性格特征，更是现代包装设计所追求的。文章阐述了包装设计中打破传统的概念，运用反常规的创意设计理念等重要问题。
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| 关 键 词： | 反思维 反传统 反向求索 |
Anti-thinking Commodity Packaging Design |
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| CHENG Zhou-shan.Anti-thinking Commodity Packaging Design[J].ZheJiang International Maritime College,2007,3(4):33-35. |
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| Authors: | CHENG Zhou-shan |
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| Institution: | Zhejiang International Maritime College, Zhoushan 316021,China |
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| Abstract: | Besides sales promotion function, the features presented by modern packaging design should be its objest. The article narrates the concept of modem packaging design by using the anti-conventional idea. |
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| Keywords: | anti-thinking anti-conventional reverse exploration |
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