浅谈如何做好典型报道

典型报道是广播电视宣传工作中经常运用的一种重要舆论手段,特别是随着电视事业的迅速发展和影响力的快速提升,以电视媒体宣传典型人物、典型群体和典型事件的任务越来越重。如何提高典型报道的宣传质量,达到宣传效果,多年来,电视媒体也一直在进行探讨和研究。文章结合实践经验,从先期采访的选材、典型素材的挖掘、最终成文应遵循的原则和运用的技巧等四个方面,系统地阐述了做好典型报道的关键所在。

On How to Make a Good Typical Report

Typical report is a normal method in the public propaganda work,especially in the propaganda of typical individual,typical group of people,or typical event.With the rapid development and far-reaching influence of TV industry,how to improve the propaganda quality and get the desired effect has received more study and exploitation.Some valuable experience is obtained from years＇ practice： pre-selection interviews,the excavation of typical material,the principles and applications of final written form.