在线环境下的消费者与企业——相互学习关系研究模型

随着诸如网络等新兴技术的发展,企业有更多的机会通过与他们的消费者分享信息和互相学习来改善与消费者的关系。本文提出了一个影响建立这种相互学习关系的研究模型。

Relationship between Consumers and Businesses in the On- line Environment——toward a Mutual Learning Relationship

With the development of new technolo gy including Internet,companies have more opportunities to facili-tate relationships by sharing information with their consumers and by mu tually learning from each other.A re search model is presented which includes fa ctors predicted to play a role in developing a mutual learning relationsh ip.