| 广告翻译中的语义失误探析 |
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| 引用本文： | 朱萸. 广告翻译中的语义失误探析[J]. 漯河职业技术学院学报, 2010, 9(4): 106-107. DOI: 10.3969/j.issn.1671-7864.2010.04.043 |
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| 作者姓名： | 朱萸 |
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| 作者单位： | 河南质量工程职业学院,基础部,河南,平顶山,467000 |
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| 摘 要： | 本文讨论了广告翻译中经常出现语义失误的三种形式。语义失误与译者对语境的把握紧密相连,并受到译者的心理图式和语言的文化意象影响。广告翻译过程中,语义失误不可避免,但译者要尽可能地多研究源发语文本的的背景资料及两种文化差异,以减少语义失误。
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| 关 键 词： | 语义失误 语境 文化意象 心理图式 |
A Study on Fault Meanings in Advertisement Translation |
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| ZHU Yu. A Study on Fault Meanings in Advertisement Translation[J]. Journal of Luohe Vocational and Technical College, 2010, 9(4): 106-107. DOI: 10.3969/j.issn.1671-7864.2010.04.043 |
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| Authors: | ZHU Yu |
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| Affiliation: | ZHU Yu ( Henan Quality Polytechnic, Pingdingzhan 467000 China) |
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| Abstract: | This essay discusses three kinds of fault meanings in ads translation. Fault meanings are connected with language environment, and at the same time are had an effect on translator＇ s knowledge structure and cultural images. Fault meanings are inevitable in ads translation. But translators can try their best to study reference baekground and cultural differences to cut down the fault meanings. |
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| Keywords: | Fault meanings language environment cultural images knowledge structure |
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