| 品牌经营：打造民办高校核心竞争力 |
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| 引用本文： | 刘一勇 符少辉. 品牌经营：打造民办高校核心竞争力[J]. 西安欧亚学院学报, 2007, 5(3): 14-17,44 |
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| 作者姓名： | 刘一勇 符少辉 |
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| 作者单位： | 湖南农业大学高等教育研究所 湖南长沙410128 |
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| 摘 要： | 品牌是民办高校核心竞争力的综合体现。与公办高校相比,民办高校更多的受资源的约束,而实行品牌经营、树立品牌则是民办高校突破这一发展"瓶颈"、实现良性循环发展的有效途径,从意识、文化、管理和特色4个方面探讨了打造民办高校品牌的思路。
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| 关 键 词： | 民办高校 品牌 核心竞争力 资源约束 路径选择 |
| 文章编号： | XXXX-XXXX（2007）03-0014-04 |
| 修稿时间： | 2006-11-02 |
Brand management:to improve the core competitive power of private universities |
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| LIU Xiao-yong, FU Shao-hui. Brand management:to improve the core competitive power of private universities[J]. Journal of Xi＇an Eurasia Vocation University, 2007, 5(3): 14-17,44 |
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| Authors: | LIU Xiao-yong FU Shao-hui |
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| Affiliation: | Research Institution of Higher Education, Hunan Agriculture University, Changsha 410128, China |
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| Abstract: | The brand of a private university incarnates its core competitive power.Compared with governmental universities,private universities are much more restricted by resources.For private universities,to establish famous brands and maintain the brands by careful brand management is one of effective ways to break the bottlenecks of restrains in development and to acquire benign repeated development.This paper discusses the ways to improve the brand management of private universities from four aspects,which include consciousness,culture,management and characteristics. |
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| Keywords: | private university brand core competitive power resources restraint selection of access |
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