竞争态势下高职院校的战略管理

伴随职业教育的迅猛发展，我国高职院校的竞争与发展面临全新的环境，为避免边缘化，高职院校需要对内外环境进行准确分析和正确的把握，从而制定出全新的高职院校的发展战略，增强高职院校的综合竞争力。高职院校实施战略管理就是要不断推进教育管理的创新，通过提高管理水平促进高职院校的发展。

On Strategic Management of Higher Vocational Institutes in Competitive Situation

With the rapid development of vocational education, China＇s vocational college is faced with new challenges. The paper maintains that in order to avoid marginalization, higher vocational institutes need to conduct rigorous analysis on internal and external environment and make correct judgment so as to formulate a new development strategy and enhance the overall competitiveness. It also presents that the essence of strategic .management of higher vocational institutes is to continuously promote the education and management innovation and accelerate the development of higher vocational colleges.