| “名人”作为一种广告语言的顺应性阐释 |
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| 引用本文： | 乔燕.“名人”作为一种广告语言的顺应性阐释[J].广播电视大学学报,2010(4):82-86. |
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| 作者姓名： | 乔燕 |
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| 作者单位： | 安徽师范大学,安徽芜湖241000 |
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| 摘 要： | ＂名人＂之所以能帮助广告实现其交际目的正在于其顺应了广告交际＂无意注意＂的交际现实、时代的主流文化、权威话语的作用、广告受众追求时尚和英雄崇拜的心理等语境因素。顺应论为＂名人广告＂的使用提供了一定的语言学理论基础,为广告创作者更加正确合理地运用＂名人＂这一语言手段提供一定的指导。
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| 关 键 词： | 名人 语境 语言顺应论 |
An Adaptation Interpretation of "Celebrity" as a Type of Advertisement Language |
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| QIAO Yan.An Adaptation Interpretation of "Celebrity" as a Type of Advertisement Language[J].Journal of TV University(Philosophy & Social Sciences),2010(4):82-86. |
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| Authors: | QIAO Yan |
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| Institution: | QIAO Yan(Anhui Normal University,Wuhu Anhui China 241000) |
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| Abstract: | The choice of celebrity in advertisement is the outcome of adaptation to the communicative context of advertising like unconscious perception,mainstream culture,authoritative speech,fashion pursuiting,hero-admiring and so on.To a certain extent,the theory of linguistic adaptation provides some linguistic foundations for celebrity advertisement and serves as guidance for the proper use of ＂celebrity＂ in advertising. |
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| Keywords: | Celebrity Context The theory of linguistic adaptation |
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