| 北京2008年奥运主题口号的联想研究 |
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| 引用本文： | 李国岳. 北京2008年奥运主题口号的联想研究[J]. 安徽体育科技, 2005, 26(6): 10-13 |
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| 作者姓名： | 李国岳 |
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| 作者单位： | 广东财经职业学院,广东,广州,510420 |
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| 摘 要： | 奥运主题口号是奥运联想形成的重要元素,直接影响人们对奥运的态度和对奥运的参与.北京2008年奥运会的主题口号对人文和谐、绿色生态、科技进步的理念进行了高度概括,深刻反映了北京奥运会的核心理念,强调了奥林匹克精神的永恒主题,表达了全世界人民的共同期盼,体现了人文奥运所蕴涵的和谐价值,具有广泛激活人们对奥运联想的基本特征.
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| 关 键 词： | 北京奥运 奥运联想 主题口号 奥运评价 |
The Association Research about the Slogan of Beijing 2008 Olympic Games |
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| Li Guoyue. The Association Research about the Slogan of Beijing 2008 Olympic Games[J]. Journal of Anhui Sports Science, 2005, 26(6): 10-13 |
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| Authors: | Li Guoyue |
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| Abstract: | The Olympic Games slogan is the important element of the Olympic Games association,and will directly influence people's attitude and participation for Olympic Games.The slogan of Beijing 2008 Olympic Games highly summarizes the ideas of the human harmony,green ecology,scientific and technological progress,deeply reflects the core idea of Beijing Olympic Games,emphasizes the eternal theme of the Olympic Games spirit,expresses the same expectation of the world people,shows the harmonious value in the Olympic Games,and has the basic feature of the association for Olympic Games.This essay is to make an analysis of the slogans of every Olympic Games,and tries to discuss its association function to the idea of Olympic Games. |
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| Keywords: | Beijing Olympic Games Olympic Games association slogan analysis of the Olympic Games |
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