金融危机下浙江省体育旅游的SWOT分析及对策研究

作为体育与旅游这两个快速增长行业的交融,体育旅游蕴藏着巨大地潜力。在全球金融危机的大背景下,对浙江体育旅游发展的优势（Strength）、劣势（Weakness）、机遇（Opportunity）和挑战（Threat）进行分析,找出浙江体育旅游的优势和不足,希望能从而抓住机遇、迎接挑战,促使浙江体育旅游成为消费和经济的持续增长点,刺激浙江旅游市场、拉动消费需求。

Under Financial Crisis Zhejiang Province Sports Traveling SWOT Analysis and Countermeasure Research

With travels and sports these two swift growth profession blending,the sports traveling development is containing greatly the potential.Under the whole world financial crisis＇s big background,this article to the Zhejiang sports traveling development＇s superiority（Strength）,inferiority（Weakness）,opportunity（Opportunity） and challenges（Threat） to carry on the analysis,discovers the Zhejiang sports traveling the superiority and the insufficiency,thus holds the opportunity,to meet the challenge,urges the Zhejiang sports traveling to become the expense and the economy continues the point of growth,stimulates the Zhejiang tourist market,the drawing consumer demand.