| 分众传播时代个性媒介的视觉创新 |
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| 引用本文： | 罗滔.分众传播时代个性媒介的视觉创新[J].广东轻工职业技术学院学报,2008,7(1):77-80. |
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| 作者姓名： | 罗滔 |
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| 作者单位： | 广东轻工职业技术学院,广东,广州,510300 |
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| 摘 要： | 分布传播时代，新的媒体生态逐渐形成，传统媒体不再满足消费者需求，选择个性化的媒介成为一种趋势。文章通过五种意识阐述个性媒介带给我们新的视觉感受，从媒介出发进行信息沟通，利用其个性魅力传达品牌的个性。
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| 关 键 词： | 分众传播 个性媒体 视觉创新 |
| 文章编号： | 1672-1950(2008)01-0077-04 |
| 修稿时间： | 2008年2月9日 |
The Visual Innovation of the Personalized Media in the Period of Focus Media |
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| LUO Tao.The Visual Innovation of the Personalized Media in the Period of Focus Media[J].Journal of Guangdong Industry Technical College,2008,7(1):77-80. |
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| Authors: | LUO Tao |
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| Institution: | LUO Tao (Guangdong Industry Technical College, Guangzhou 510300, China) |
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| Abstract: | New media formations are establishing in the period of focus media, so traditional media no longer meet the demand of consumers and it is necessary to select personalized media. In terms of five consciousnesses, this essay demonstrates that the personalized media leads us to a new vision, and the information communication begins from the media. In addition, the personality charm of the media will convey the brand personality. |
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| Keywords: | focus media personalized media visual innovation |
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