| 开发农村家电市场的营销策略 |
| |
| 引用本文： | 高慧娟,袁建明.开发农村家电市场的营销策略[J].安庆师范学院学报(社会科学版),2006,25(6):7-10. |
| |
| 作者姓名： | 高慧娟 袁建明 |
| |
| 作者单位： | 安徽合肥工业大学,管理学院,安徽,合肥,230009 |
| |
| 摘 要： | 社会主义新农村建设为开发农村家电市场带来新契机,环境变化使得家电企业开发农村家电市场也存在较大威胁,家电企业的成熟发展使开发农村家电市场具有很大优势,营销策略的不健全使开发农村家电市场具有一定劣势。开发农村家电市场的营销策略:产品策略量身定做,价格策略薄利多销,分销策略以三四级市场为主,促销策略要适应农村文化特点。
|
| 关 键 词： | 开发 农村家电市场 营销策略 |
| 文章编号： | 1003-4730（2006）06-0007-04 |
| 收稿时间： | 2006-08-26 |
| 修稿时间： | 2006-08-26 |
Marketing Strategy to Develop the Market of Electrical Household Appliances in the Countryside |
| |
| GAO Hui-juan,YUAN Jian-ming.Marketing Strategy to Develop the Market of Electrical Household Appliances in the Countryside[J].Journal of Anqing Teachers College(Social Science Edition),2006,25(6):7-10. |
| |
| Authors: | GAO Hui-juan YUAN Jian-ming |
| |
| Institution: | Department of Industrial and Commercial Management, Anhui Administrative College, Hefei 230059, China |
| |
| Abstract: | The construction of socialist new countryside has brought new opportunities for developing electrical household appliances in the countryside;however,there still exists a threat for its development due to the change of situations.The advantage is the mature development of electrical household appliances while the disadvantage is the imperfection of the marketing strategies.The marketing strategies to develop lectrical household appliances in the countryside include suitable products,small profits but quick turnover,distributing strategy focusing on the third and fourth level of the market,promoting strategy suiting the characteristics of the culture in the countryside. |
| |
| Keywords: | development electrical household appliances in the countryside marketing strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
