| 论高职院校实施顾客价值管理的必要性 |
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| 引用本文： | 李英,李大洪.论高职院校实施顾客价值管理的必要性[J].泰州职业技术学院学报,2006,6(5):57-60. |
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| 作者姓名： | 李英 李大洪 |
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| 作者单位： | 镇江市高等专科学校,江苏,镇江,212003 |
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| 基金项目： | 江苏省高等教育教改立项研究课题;江苏省教育厅高校哲学社会科学基金 |
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| 摘 要： | 顾客价值是一个组织竞争优势的主要来源。从我国高等职业教育面临的发展机遇、市场竞争态势、买方市场趋势及高职院校的管理现状看，高职院校要实现可持续发展，必须实施顾客价值管理。
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| 关 键 词： | 高职院校 顾客价值 顾客价值管理 |
| 文章编号： | 1671-0142(2006)05-0057-04 |
The Necessity of Customer Value Management in Higher Vocational Colleges |
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| LI Ying,LI Da-hong.The Necessity of Customer Value Management in Higher Vocational Colleges[J].Journal of Taizhou Polytechnical Institute,2006,6(5):57-60. |
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| Authors: | LI Ying LI Da-hong |
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| Institution: | Zhenjiang College, Zhenjiang Jiangsu 212003, China |
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| Abstract: | Customer value is the primary source of an organization's competitive advantages.Based of analysis on the opportunities,the competitive situation and the buyer's market trend of our higher vocational education,and higher vocational colleges' present management condition,we can come to the conclusion that higher vocational colleges must put customer value management into practice for their lasting development. |
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| Keywords: | higher vocational colleges customer value customer value management |
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