International Success: Selling Niche Titles Beyond the Prime Home Market |
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Authors: | Rachel Noorda |
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Institution: | 1. University of Stirling, Stirling, Stirlingshire, FK9 4LA, Scotland, UK 2. 328 N 500 E, Provo, UT, 84606, USA
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Abstract: | As the world becomes increasingly international and new markets open up for business, questions arise for small, niche publishers: what makes a book sell well internationally? Can niche titles sell well abroad? And, more importantly: How can I find and publish a book that will be a global success? To answer these questions in this article, Scottish publishing companies will be used as examples to illustrate the ways in which even region-specific niche publishers can successfully sell and market abroad. |
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