| 信息化和娱乐化背景下的植入式广告载体分类 |
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| 引用本文： | 万军.信息化和娱乐化背景下的植入式广告载体分类[J].柳州职业技术学院学报,2012,12(2):11-14,24. |
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| 作者姓名： | 万军 |
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| 作者单位： | 南通职业大学,江苏南通,226007 |
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| 摘 要： | 植入式广告需要载体,依附于载体,与载体相融合。植入式广告所应用的范围几乎囊括了所有的媒体形式,主要有以下几类：电影、电视、文学作品、新闻报道、歌曲、游戏、实际场景等七种。
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| 关 键 词： | 企业营销 植入式广告 载体 |
On Carriers of Product Placement with Information and Entertainment |
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| WAN Jun.On Carriers of Product Placement with Information and Entertainment[J].Journal of Liuzhou Vocational & Technical College,2012,12(2):11-14,24. |
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| Authors: | WAN Jun |
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| Institution: | WAN Jun(Nantong Vocational College,Nantong Jiangsu 226007,China) |
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| Abstract: | Product placement needs carriers,relies on carriers,and melts into carriers.Carriers are very important to product placement.In modern times,with the high speed development of information technology,the emergence of new media and the popularity of entertainment marketing idea,the application range of product placemen accounts for nearly all of the media forms,and more carriers of product placement are found and utilized. |
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| Keywords: | enterprise marketing product placement carriers |
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