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消费时代的女性幸福神话解析——以微电影《家居的美好一天》为例
引用本文:降红燕.消费时代的女性幸福神话解析——以微电影《家居的美好一天》为例[J].玉溪师范学院学报,2012(3):1-7.
作者姓名:降红燕
作者单位:云南大学人文学院
摘    要:在消费时代的文化产品中,充斥着一种关于女性幸福故事的营造之风,这几乎构成了一种女性幸福神话,其中包含着复杂的性别意识形态意蕴:一方面女性主体意识得到了前所未有的恣意张扬,另一方面女性主体又在不经意间向消费客体悄悄滑落,而最终女性立足的依然是"在家里"的位置。

关 键 词:消费时代  女性主体意识  消费客体  “理家者”

An Analysis of the Happy Woman Myth in the Consumption Age:A Case Study of the Micro-film A Happy Day at Home
JIANG Hong-yan.An Analysis of the Happy Woman Myth in the Consumption Age:A Case Study of the Micro-film A Happy Day at Home[J].Journal of Yuxi Teachers' College,2012(3):1-7.
Authors:JIANG Hong-yan
Institution:JIANG Hong-yan (School of Humanities,Yunnan University,Kunming,Yunnan 650091)
Abstract:In this consumption age,cultural products are blooded with happy women stories,which tend to form a happy woman myth.Micro-film A Happy Day at Home can be seen as a cultural icon of this myth.Scrutiny and analysis reveal a complex gender ideology in this movie.On the one hand,the female subjectivity is being publicized to an unprecedented level.On the other hand,the female subject is secretly reduced toward an object of consumption,confining women to their home.
Keywords:consumption age  female subjectivity  object of consumption  "home-keeper"
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