| 编辑主体的品牌意识论纲 |
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| 引用本文： | 王银娥. 编辑主体的品牌意识论纲[J]. 临沂师范学院学报, 2000, 22(5): 95-96 |
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| 作者姓名： | 王银娥 |
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| 作者单位： | 西安联合大学<唐都学刊>编辑部,陕西,西安,710061 |
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| 摘 要： | 编辑主体的品牌意识是指编辑主体的编辑实践当中对出版物质量所作的一种价值界定，它是编辑主体的创新意识，价值意识，竞争意识等等主体意识的综合与凝聚，是一种为争取最佳的社会效果而不断进取的价值取向，当代编辑需主动采取措施，树立品牌意识。
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| 关 键 词： | 编辑主体 品牌意识 出版物质量 价值取向 创新意识 价值意识 竞争意识 |
| 文章编号： | 1009-6051(2000)05-0095-02 |
| 修稿时间： | 2000-03-22 |
The Discussion Outline of the Well- known Brand Consciousness of the Main Part of editers |
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| Wang Yin-e. The Discussion Outline of the Well- known Brand Consciousness of the Main Part of editers[J]. Journal of Linyi Teachers' College, 2000, 22(5): 95-96 |
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| Authors: | Wang Yin-e |
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| Abstract: | The well-known brand consciousness is a kind of restrictive concept of value made by the quality of the main part of editors according to judging the quality of the publication in editing practice. It is the synthesis and embodiment of creation consciousness, value consciousness,contest consciousness. It is akind of value direction, always keeping forging ahead for the best social effect. Modern editors should take measures initiafively and establish conciousness of well known brand. |
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| Keywords: | the main part of editors well-known brand consciousness connotation and essence effective countermeasure |
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