| 刍议中小企业农村市场营销 |
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| 引用本文： | 朱莉.刍议中小企业农村市场营销[J].江苏广播电视大学学报,2006,17(1):68-70. |
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| 作者姓名： | 朱莉 |
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| 作者单位： | 连云港市广播电视大学,江苏,连云港,222006 |
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| 摘 要： | 农村市场潜力巨大,它将成为中小企业新的增长点。但由于农村基础设施落后,消费环境差,加之很多中小企业观念上存在的问题导致农村市场开拓成效一般。中小企业应采用行之有效的策略去开拓农村市场。
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| 关 键 词： | 中小企业 农村市场 瓶颈 系统 |
| 文章编号： | 1008-4207(2006)01-0068-03 |
| 收稿时间： | 09 26 2005 12:00AM |
| 修稿时间： | 2005年9月26日 |
Marketing of Small and Medium Sized Enterprises in Rural Areas |
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| ZHU Li.Marketing of Small and Medium Sized Enterprises in Rural Areas[J].Journal of Jiangsu Radio & Television University,2006,17(1):68-70. |
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| Authors: | ZHU Li |
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| Abstract: | The great potential of rural market can become a new point of growth for the small and medium sized enterprises. However, due to many reasons, such as the laggard infrastructure, the bad consumption environment, and some misunderstandings to rural market by the enterprises, the rural market is far from fully exploited. Effective strategy should be adopted by the small and medium sized enterprises to expmore the rural market. |
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| Keywords: | small and medium sized enterprise rural market marketing system |
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