| 媒体医药广告用语现状与对策研究 |
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| 引用本文： | 李静. 媒体医药广告用语现状与对策研究[J]. 新闻界, 2009, 0(3) |
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| 作者姓名： | 李静 |
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| 作者单位： | 重庆医科大学管理学院人文艺术教研室医学与社会发展中心,重庆,400016 |
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| 摘 要： | 近年来,各种媒体的医药广告用语有了很大进步,但媒体医药广告用语普遍存在言过其实、庸俗化、破坏汉语规范、不适当地使用专业词汇、滥用模糊语言等问题,对此,本文提出两点对策:一是应将准确性与生动性更好地结合;二是恰当地使用医学专业词汇.
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| 关 键 词： | 媒体 广告 医药 语言 |
Current Situation and Countermeasure about Medical Advertisement |
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| Li Jing. Current Situation and Countermeasure about Medical Advertisement[J]. Press Circles, 2009, 0(3) |
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| Authors: | Li Jing |
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| Affiliation: | Department of Social science;Staff Room of Humanity and Literature;Changing University of Medical Sciences;Chongqing 400016 |
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| Abstract: | There has made great progress in language of medical advertisement in these years,But there are some problems such as painting the devil blacker than he is, secularization, destroying the criterion of Chinese, inappropriately using medical diction and misusing faint language. So it is very important that making diction of medical ad while tow problem that association of veracity and vitality and appliance of medical diction are noticed. |
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| Keywords: | news media advertisement medicine language |
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