| 文化的对垒——中西广告文化比较 |
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| 引用本文： | 袁丽华,李明.文化的对垒——中西广告文化比较[J].荆州师范学院学报,2005,28(6):85-87. |
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| 作者姓名： | 袁丽华 李明 |
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| 作者单位： | [1]长江大学期刊社,湖北荆州434023 [2]武汉大学新闻与传播学院,湖北武汉430072 |
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| 摘 要： | 中西广告文化在宏观层面上存在的差异，主要表现在三个方面，即和合与分析，家族本位与个人本位，直觉思维与逻辑思维。求同存异，和而不同是中西广告文化的发展方向。
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| 关 键 词： | 广告 文化 差异 |
| 文章编号： | 1673-1395（2005）06-0085-03 |
| 收稿时间： | 2005-08-20 |
On Comparing Chinese and Western Advertisement Culture |
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| YUAN Li-hua, LI Ming.On Comparing Chinese and Western Advertisement Culture[J].Journal of Jingzhou Teachers College,2005,28(6):85-87. |
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| Authors: | YUAN Li-hua LI Ming |
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| Abstract: | The differences between Chinese and the Western advertisement culture which exists in the macroscopic stratification and mainly displays in three aspects, namely cooperation and analysis, the family standard and individual standard, the intuition thought and the logical thinking. The development tendency of Chinese and the Western advertisement culture should be pursuing the same and existing the difference. |
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| Keywords: | advertisement culture difference |
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