| 构划企业愿景,创建企业文化,导航企业发展——《孙子兵法》在大王集团发展中的应用 |
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| 引用本文： | 李培义.构划企业愿景,创建企业文化,导航企业发展——《孙子兵法》在大王集团发展中的应用[J].滨州学院学报,2006,22(5):126-128. |
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| 作者姓名： | 李培义 |
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| 作者单位： | 山东大王集团,山东,广饶,257300 |
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| 摘 要： | 《孙子兵法》的战略思想值得在当今的改革与发展中广泛应用,尤其对新兴企业家队伍的道德修养和人格塑造,具有重要的价值。大王企业集团在近几年的发展过程中,借鉴《孙子兵法》的哲理和谋略,构划企业愿景,培养员工的高尚道德情操,在建设企业文化、调动员工积极性方面取得了显著的效果。
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| 关 键 词： | 《孙子兵法》 企业发展 企业文化 |
| 文章编号： | 1673-2618（2006）05-0126-03 |
| 收稿时间： | 2006-08-30 |
| 修稿时间： | 2006年8月30日 |
Constructing Business Beautiful Blueprint, Establishing Business Culture and Guiding Business Development——The Function of Military Science of Sun Tzu in the Development of Dawang Group |
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| LI Peiyi.Constructing Business Beautiful Blueprint, Establishing Business Culture and Guiding Business Development——The Function of Military Science of Sun Tzu in the Development of Dawang Group[J].Journal of Binzhou University,2006,22(5):126-128. |
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| Authors: | LI Peiyi |
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| Abstract: | The strategic thinking of Military Science of Sun Tzu deserves employing widely in today's reform and development,and it is especially of great value to the morality and personality cultivation of the new rising enterprisers.In the course of recent years' development,Dawang Group has employed the philosophy and strategy of Military Science of Sun Tzu to construct business beautiful blueprint and cultivate the staff's noble morality,which has achieved conspicuous effect in constructing business culture and mobilizing the staff's enthusiasm. |
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| Keywords: | Military Science of Sun Tzu business development business culture |
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