Publishing in Chains: Scholarly Serials,Supply Chains,and Certification

Paul Duguid discusses the role of brands in supply chains, specifically in publishing and academia. He explains how brands are important in controlling any supply chain, as well as why and when brands appear and become important. He concludes with a discussion of how the Internet has changed the branding of supply chains, including the publishing supply chain, and why supply chains continue to endure. Duguid's presentation was followed by a short question and answer period.