| 中国驰名商标的异化及其规制 |
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| 引用本文： | 王正发.中国驰名商标的异化及其规制[J].中国专利与商标,2009(1):75-79. |
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| 作者姓名： | 王正发 |
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| 作者单位： | 世界知识产权组织发展中国家（PCT）司前司长、中国专利代理香港有限公司高级顾问 |
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| 摘 要： | 近年来，中国不少企业通过国内各种媒体对其获得司法／行政认定的驰名商标所作的广告宣传，可谓声势浩大，铺天盖地，这已经形成了一道在其他国家的商业社会中从未见过的奇异风景。
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| 关 键 词： | 商标 中国 规制 异化 广告宣传 企业 风景 商业 |
Alienation of Well-known Marks and Regulation Thereof |
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| Authors: | Wang Zhengfa |
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| Institution: | Wang Zhengfa (Senior Counsel of China Patent Agent (H.K.) Ltd., former Director-General of the Developing Countries (PCT) Office of WIPO) |
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| Abstract: | In recent years, quite a number of Chinese enterprises have been keen to make a big fanfare in the mass media about their trade marks being judicially and administratively established as well-known marks. This has become a peculiar sight unseen in the business communities of many other countries. |
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