| 中国企业营销北京奥运的再思考 |
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| 引用本文： | 胡斌.中国企业营销北京奥运的再思考[J].体育与科学,2007,28(2):43-44,96. |
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| 作者姓名： | 胡斌 |
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| 作者单位： | 广东财经职业学院,广州510420 |
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| 摘 要： | 中国本土企业,在对2008年北京奥运会实施赞助后,缺乏明晰的营销战略,营销手段和行为不但远远落后于那些老牌的国际奥委会TOP赞助商,就是和北京奥运会的国际品牌赞助商相比也较为逊色。为此,本文提出建设性思路。
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| 关 键 词： | 中国企业 奥运营销 思考 |
| 文章编号： | 1004-4590（2007）02-0043-02 |
| 收稿时间： | 2007-01-05 |
| 修稿时间： | 2007-01-05 |
Chinese Enterprises' Marketing on Beijing Olympic Games |
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| HU Bin.Chinese Enterprises'''' Marketing on Beijing Olympic Games[J].Sports & Science,2007,28(2):43-44,96. |
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| Authors: | HU Bin |
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| Abstract: | Compared with other old-branded international TOP sponsors of the International Olympic Committee and even those of Beijing Olympic Games,Chinese domestic enterprises are lacking in a clear marketing strategy and lagging behind in marketing means and behaviors.It's imperative for us to let the enterprises recover from the blind expectation of the opportunities from Beijing Olympic Games by rethinking about the marketing course of the Chinese enterprises. |
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| Keywords: | Chinese enterprises Olympic marketing think |
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