虚拟集聚型网络关系、制度逻辑差异与数字赋能型企业成长——基于云计算企业的研究

在新一代信息技术搭建的虚拟集聚空间中，如何打破传统组织边界建立非地理临近网络关系对数字赋能型企业成长具有关键作用，揭示不同虚拟集聚型网络关系对企业成长差异化影响的内在机制具有重要意义。本文聚焦云计算企业，整合网络和制度逻辑视角探讨了虚拟集聚型网络规模、互联性、角色多样性对企业成长的影响。结果表明：虚拟集聚型网络规模促进企业成长，网络互联性与企业成长呈倒U型关系，角色多样性促进企业成长，且制度逻辑差异对网络角色多样性与企业成长的正向关系、网络互联性与企业成长的倒U型关系均具有负向调节作用。该研究结论拓展了制度逻辑理论在虚拟集聚形态中的研究范畴，对数字化时代不同背景企业如何在虚拟集聚中协作共赢具有指导意义。

Virtual agglomeration network relations,institutional logic differences and thegrowth of digital enabled enterprises: A research on enterprises based on cloud computing

    The new generation of information technologies, such as artificial intelligence, big data and cloud computing, are restructuring industrial organizations and transforming industrial clusters that rely on geographical proximity into a new form of virtual agglomeration. In virtual agglomeration, breaking traditional organizational boundaries and establishing non-geographic network relationships are indispensable for the growth of digital enterprises. Taking cloud computing enterprises as the research object, this paper studies the unique influence mechanism of network relationship and enterprise growth in virtual agglomeration, and tests the moderating effect of institutional logic differences. The conclusions of this study provide decision-making clues for the growth of digital enterprises and new capital construction.    The differences between this paper and existing studies are mainly reflected in three aspects：First of all, digital technologies have completely subverted the traditional industrial organizations and enterprise behavior logics. This paper reverifies the influence mechanism of network relationship on enterprise growth under the new situation of virtual agglomeration. Secondly, the existing research on virtual agglomeration has the problem of homogenization. This paper makes up for the homogenization problem. Thirdly, considering the differentiation of enterprise institutional logic, cultural background, role orientation and other factors, this paper expands the research scope of institutional logic theory.   This paper integrates the perspective of network and institutional logic. We focus on cloud computing enterprises and discuss the impact of virtual agglomeration network size, interconnectedness and role diversity on enterprise growth. We also discuss the regulating role of institutional logic difference between them. The empirical study shows that the size of virtual agglomeration network promotes the rapid growth of enterprises, there is an inverted U-shaped relationship between interconnectedness and enterprise growth, role diversity promotes enterprise growth positively. Institutional logic difference has a negative moderating effect on the positive relationship between role diversity and firm growth in virtual agglomeration network, and also the inverted U-shaped relationship between network connectivity and firm growth in virtual agglomeration network.    The conclusion of this paper expands the research scope of institutional logic theory and has guiding significance for enterprises with different backgrounds to cooperate and win-win in virtual agglomeration. Firstly, digital enterprises should pay attention to the important role of network relations in virtual agglomeration. These enterprises are supposed to establish multiple and complex non-linear relationships with different types of enterprises, acquiring resources and technologies that they lack, and penetrate into all fields of production activities. Secondly, although network relationships play an important role, digital enterprises should not rely too much on traditional business partners. Especially for large enterprises, it is necessary for them to re-examine rigid and inflexible partnerships. Therefore, digital enterprises need to take into account the balance between traditional business and new business, and timely establish cooperative network relationships to master the emerging technology. Thirdly, the government should further optimize and clarify the responsibilities of SOEs and non-SOEs, as the differences in institutional logic will cause conflicts between them and also affect the growth of enterprises. SOEs are less dependent on partnerships, so they are supposed to break the original partnerships and establish a balanced partnership network with different enterprises, so as to further optimize the new infrastructure layout and better play their social duties.