| 省级卫视竞争现状探析 |
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| 引用本文： | 盛伯骥.省级卫视竞争现状探析[J].湖南大众传媒职业技术学院学报,2011,11(3):21-22,42. |
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| 作者姓名： | 盛伯骥 |
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| 作者单位： | 湖南广播电视台,湖南长沙,410003 |
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| 摘 要： | 全国省级卫视竞争力呈逐年上升态势.目前在省级卫视的市场竞争中存在类型化竞争过度、阶段化表现突出、品牌化竞争平淡等问题.
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| 关 键 词： | 省级卫视 市场竞争 现状 |
Exploring Current Situation of Competitions among Provincial Satellite TVs |
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| SHENG Bo-ji.Exploring Current Situation of Competitions among Provincial Satellite TVs[J].Hunan Mass Media Vocational Technical College(Mass Media),2011,11(3):21-22,42. |
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| Authors: | SHENG Bo-ji |
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| Institution: | SHENG Bo-ji(Hunan Radio and TV,Changsha,Hunan 410003) |
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| Abstract: | The competitiveness of the provincial TVs has been increased year by year.Currently in the provincial satellite TVs' competitions,overdone competition of the styles,overdone stage performance and plain brand competition are common. |
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| Keywords: | provincial satellite TV market competition current situation |
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