北京郊区乡村旅游市场需求的调查与分析

了解游客的出游动机和心理需求可以准确把握乡村旅游市场需求。通过对北京郊区乡村旅游游客进行随机调查,结果表明,客源市场以北京中青年城市居民为主,游客偏爱乡村原生性、体验性的旅游项目,多通过亲朋好友获得信息且以一日游为主。关注客源市场需求旨在为乡村旅游的发展提供决策依据。

An Investigation and Analysis on Market Demand of Rural Tourism in Beijing Suburb

Finding out the motivation and psychological needs of tourists can help us to make clear the market demand of rural tourism.A survey made to tourists with an experience of visiting Beijing suburb shows that the tourists mainly consist of young and middle-aged Beijing urban residents.They prefer the rural original experienced tour,they get the information mainly from friends and relatives and their tour is usually for one day.Following the market demand of tourists will provide hints for the development of r...