| 体育服务产品的特征及其营销策略 |
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| 引用本文： | 李海燕.体育服务产品的特征及其营销策略[J].内蒙古师范大学学报(哲学社会科学版),2005,34(5):98-101. |
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| 作者姓名： | 李海燕 |
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| 作者单位： | 内蒙古师范大学,体育学院,内蒙古,呼和浩特,010022 |
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| 摘 要： | 笔者阐述了体育服务产品的三大基本特征及营销策略:根据无形性采取的营销策略是体育服务的技巧化和有形化;根据不可分性采取的营销策略是可分化和关系营销;根据不可储存性采取的营销策略是体育服务的效率化和可调化。总之,根据各个特征制定营销策略时,应充分利用其有利的一面,克服不利的一面。
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| 关 键 词： | 体育服务产品 无形性 不可分性 不可储存性 营销策略 |
| 文章编号： | 1001-7623（2005）05-0098-04 |
| 收稿时间： | 2005-07-05 |
FEATURES AND SELLING STRATEGY OF SPORTS SERVICE PRODUCTS |
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| LI Haiyan.FEATURES AND SELLING STRATEGY OF SPORTS SERVICE PRODUCTS[J].Journal of Inner Mongolia Normal University (Philosophy & Social Science),2005,34(5):98-101. |
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| Authors: | LI Haiyan |
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| Institution: | College of Physical Culture, Inner Mongolia Normal University, Huhhot, China 010022 |
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| Abstract: | The author expounds the three basic features and the selling strategy of sports service products: Skillful-ness and tangibility of sports service are the selling strategy in accordance with invisibility; Distribution and relationship selling are the selling strategy in accordance with inseparability; Efficiency and regulation of sports service are the selling strategy in accordance with non-storage. In a word, we should make use of the favourable and deal with the unfavourable when we lay down selling strategy in accordance with each feature. |
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| Keywords: | sports service products invisibility non-storage selling strategy |
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